The MARKETER Podcast with Monte Clark

Think of the most boring marketing job you could have. Was it marketing anything at a law firm? Had to be in your top five. You’re not alone, and this issue extends beyond the legal industry. Today, I’m joined by Jeff Nischwitz, Partner at Bochner Law Firm, and Ariel Tilayoff, Marketing Director at Demesmin and Dover Law Firm, to discuss how they’re disrupting legal marketing with authentic, relatable messaging. Discover how avoiding industry jargon and focusing on deeper client connections will transform an organization. If you're a marketer or business owner looking to stand out in a saturated market, don't miss this insightful conversation!
 
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

One man saved his company a staggering $350 million, only to face inexplicable challenges that sent him on a quest of strategic self-marketing. Today, I'm joined by Gordon Tredgold, whose journey is a testament to resilience and the power of building a strong online presence. Together, we recount the ups and downs of his incredible journey, which earned him a global following. His strategies for creating a digital marketing machine are a must-hear for every marketer.
 
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

Unlock the secrets to branding that resonates across all platforms with our expert guest, marketing maestro Allison. She joins us to shed light on the intricacies of brand consistency and the necessity for every team member to become a zealous advocate for your brand. We’re talking pitfalls, solutions, and why brand guidelines are the unsung heroes of your communication strategy. You'll hear firsthand about the delicate dance between employee expression and the safeguarding of your brand's core values, especially in industries where every word counts.Crisis communication can make or break your brand's reputation, and we've got the playbook on how to navigate these choppy waters. Our conversation with Allison leads us through the maze of managing public perception when marketing strategies don't quite hit the mark. Discover how a centralized messaging platform and a tailored crisis plan can turn potential disasters into opportunities for brand reinforcement. Plus, we delve into the art of simple yet powerful calls to action, and how a well-crafted customer journey can lead to brand loyalty that withstands even the toughest of times.Finally, we examine whether throwing money at a problem through high-budget ads can really mend a brand's image. Is star power enough to redeem a brand's misstep? We analyze the impact of celebrity endorsements and humor in advertising while considering the true limits of advertising in brand recovery efforts. Get ready for a session packed with real-world examples and strategies that will equip your brand to remain steadfast, compelling, and consistent in the eyes of your customers. Join us for this episode where we dig deep into the elements that forge an indomitable brand identity.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

Step into the visionary world of Bob, the trailblazing president of Shapiro, as he unveils the remarkable transformation of a century-old metal recycling company into a beacon of sustainability and strategy. In our latest episode, we journey through the evolution of Shapiro, discovering the meticulous orchestration behind their three specialized divisions, each a testament to the company's commitment to the circular economy. Bob captivates with tales of how their newest division, Circular by Shapiro, not only reimagines waste management but also equips customers across North America with the power to achieve their sustainability ambitions.Ever wondered how a business can turn environmental challenges into profitable opportunities? We unravel this mystery by delving into Shapiro's success stories, where waste reduction and sustainability aren't just ideals but cornerstones of a revolutionary business ethos. Bob shares how they've crafted messaging that resonates across a broad spectrum, from enthusiastic employees to industry titans, all while steering the market towards a greener future. Our discussion lays bare the strategic maneuvering that attracts talent, sparks innovation, and resonates with a new generation of eco-conscious consumers.The episode reaches its zenith as we spotlight Shapiro's groundbreaking fluid recovery system, a game-changer for CNC shops that marries cost savings with environmental stewardship. Bob recounts the triumphs and challenges of pioneering this technology and paints an optimistic picture of a world where such sustainable practices become commonplace. We wrap up by exploring the rich potential of partnerships and innovation in the industry, celebrating the collaborative spirit that could very well redefine our industrial landscape in the years ahead. Join us for this inspiring exploration into how Shapiro and teams like them are crafting a more circular, sustainable future.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

When life handed Jim Ray the harshest of sentences, he could have succumbed to despair. Instead, he chose transformation, a journey so powerful it's led him to guide others through the depths of their own adversities. Our latest episode welcomes this extraordinary entrepreneur and prison minister, detailing how he conquered dyslexia and a potentially life-shattering prison sentence to earn a doctorate in metaphysics and religious studies. His story doesn't stop with his personal triumphs; Jim, alongside his wife, dedicates his life to coaching people to untap their inner potential, while also providing financial education to the incarcerated. Engage with the narrative of a man who not only rebuilt his life from the ground up but now plants the seeds of hope and success in the hearts of others, both behind bars and beyond.Discover the intersection where life coaching meets marketing, and personal growth intertwines with leadership. Jim's approach to empowering introverted leaders and unlocking the strengths found within unique challenges, like dyslexia, illuminates how perceived weaknesses can forge paths to success. In this episode, we venture through the transformative power of storytelling, the importance of a mindset shift for overcoming obstacles, and the invaluable lessons of resilience. Jim's synergy of marketing and life coaching showcases the profound impact of finding one's true calling, making this episode a must-listen for anyone looking to inspire change in their personal and professional lives.
 
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.