The MARKETER Podcast with Monte Clark
Keeping up with marketing is tough—it’s always changing, and everyone’s got an opinion. How do you know what really works? The MARKETER podcast is on a mission to cut through the noise by sharing real-world stories and proven strategies from people who’ve actually been there. Tune in for honest conversations with successful marketers and business leaders as they share what’s driving results right now. If you’re tired of playing the guessing game in marketing, this is the podcast for you.
Episodes
Monday Feb 19, 2024
Converting Clicks to Customers with Dave Greenley
Monday Feb 19, 2024
Monday Feb 19, 2024
Embark on a transformative exploration of digital marketing success with the indomitable Dave Greenley, a seasoned veteran who pivoted from real estate prowess to mastering the digital marketing realm as a sought-after consultant and fractional CMO. This episode is a treasure trove of insights into the ever-evolving marketing funnels, where we unravel the progression from the tangible touch of direct mail to the meticulous targeting of today's Google ads and landing pages. With anecdotes from his own experience, Dave highlights the revolutionary impact of achieving a harmonious message-to-market match, demonstrated through a case study of a flourishing cosmetic dentist's campaign. We take you behind the curtain to decode what it truly takes for small businesses and entrepreneurs to stay relevant and thrive in the fast-paced digital marketing ecosystem.Prepare to harness the power of a well-crafted ad campaign, as we share the secrets of testing your business idea's mettle through the crucible of targeted advertising, especially on platforms like Facebook teeming with potential customers. Discover the art of capturing interest and converting it into tangible results with compelling ad copy, while ensuring your landing page is armed with the persuasive might of social proof. I'll guide you through the fundamental metrics that serve as your campaign's compass, leading you to make informed decisions about managing leads with finesse, whether you keep it close to home or confidently outsource.As we weave through the tapestry of marketing strategies, we address the real struggles that solopreneurs and startups face, from the necessity of personal interactions in closing deals to the emotional toll of marketing efforts that don't convert. We delve into the subtle dance between empathy and commerce, showing you how to forge genuine connections and drive sales without sacrificing authenticity. Our conversation is a blend of strategic marketing wisdom and heartfelt advice, offering you the tools to navigate the intricate web of today's digital marketing with confidence and a human touch. Join us for this episode, where Dave Greenley illuminates the path from marketing novice to maestro.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.
Monday Jan 22, 2024
Going Viral by Design – Creating Buzzworthy Content that Converts
Monday Jan 22, 2024
Monday Jan 22, 2024
Ever wondered how a dash of humor or a pinch of personality can transform a brand's social media presence into a viral sensation? Prepare to be enlightened as Sarah Lero, Michael Ashford, Travis Cranett, and Jennifer Topper join us to dissect the art of making brands relatable and memorable. From the sassy tweets of Wendy's to the delicate balance of professionalism and levity in legal marketing, we traverse the landscape of laughter in different industries and reveal the secret sauce that makes content resonate with audiences worldwide.Strap yourselves in for a masterclass on branding that breaks the mold. With personal stories and a keen eye for authenticity, our guests unravel the importance of showcasing the creative journey, not just the polished end result. We'll also uncover the role of mental health awareness in creating powerful narratives, and watch in awe as construction and telecom giants leverage partnerships, drone footage, and time-lapses to build more than just structures – they're constructing a loyal fanbase. It's a testament to the magic that happens when brands share their true colors and embrace the heartbeat of their industry.But it's not all about the glitz of viral hits; it's also about the nitty-gritty of choosing the perfect platform for your message. Dive into the world of targeted syndication, where law firms and construction businesses alike find their niche audiences, leading to tangible boosts in readership and conversions. Discover how influencer marketing isn't just about star power, but about cultivating genuine relationships that resonate across social media, live events, and beyond. This episode is your backstage pass to the strategic symphony that orchestrates attention-grabbing campaigns and turns casual followers into brand ambassadors.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.
Friday Jan 12, 2024
Friday Jan 12, 2024
Are you harnessing the full potential of AI in your marketing strategy? Step into a future where artificial intelligence isn't just an assistant but a game-changer in content creation and design. Alongside industry mavens Seth Wilson, Jillian Childs, and Kurt Thompson, we journey through the evolving landscape of marketing, where individual marketers are empowered to craft dynamic materials with the efficiency of an entire team. From graphic design to global content management, we reveal the secrets behind maximizing AI for scalable content creation, and the irreplaceable human touch that ensures authenticity and engagement.Navigating the digital realm, we uncover the balance between innovation and tradition, where AI tools like DALL-E and Midjourney have revolutionized marketing, but creativity remains king. Hear firsthand accounts of AI's influence on SEO and the critical role of human oversight in maintaining content quality and privacy. Our conversation tackles the risks of plagiarism and overreliance on technology, spotlighting the need for marketers to complement AI's capabilities with critical thinking and a unique voice. As we forecast the future of marketing in an AI-dominant world, we delve into emerging technologies that promise to reshape communication and enhance content accessibility.As we wrap up, you'll be inspired by how AI can streamline processes, improve marketing attribution, and refine sales strategies across industries. We'll discuss how AI is revolutionizing internal communications, making content more engaging and accessible, and explore platforms like Tofu that are carving a new path for personalized marketing support. Whether you're a one-person powerhouse or part of a global team, this episode is packed with insights and practical advice that can transform your marketing playbook. Tune in and join the revolution where AI meets human ingenuity, amplifying strategic thinking and creativity in the world of marketing.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.
Friday Dec 15, 2023
Friday Dec 15, 2023
Do you ever wonder what it takes to be successful in the field of marketing and branding? Want to understand how to navigate challenges and form lasting relationships with clients? This riveting episode is just what you need. We do a deep dive into our company's recent accomplishments, including the signing of a new contract in the wellness industry. We tackle common fears that clients often have about not being experienced enough and how a fresh perspective can actually be an asset. We also discuss the pivotal role case studies play in establishing credibility and the benefits of our pricing model.Is selling marketing strategies in the B2B space proving to be a challenge for you? Rest assured, you're not alone. Join us as we unpack strategies to overcome this hurdle and the importance of fostering strong relationships with clients. We share insights into how asking insightful questions and understanding client's needs lead to customized solutions. We also discuss the creative process behind branding and how good communication can result in successful branding outcomes. Looking to build a successful company and set expectations for future growth? Let's get into it! We stress the importance of planning for an exit to ensure all aspects of your business are covered and value is built. Client happiness is key, and we discuss setting and meeting client expectations, using SWOT analysis, and continuous improvement through iterations and data analysis. Wrapping up the episode, we delve into the significance of branding in marketing, and the role of active listening in creating successful campaigns. So, get ready for an engaging conversation filled with valuable insights into overcoming business challenges and achieving success.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.
Friday Nov 17, 2023
CRACKING THE CODE – How Brands Are Driving Real Social Media ROI
Friday Nov 17, 2023
Friday Nov 17, 2023
With so many resources poured into social media, how do you know what's working, and how do you keep up with the latest trends? Join us for an educational discussion with our panel of marketing professionals as we explore maximizing social media ROI through proven frameworks. Discover how to set objectives, quantify impact, identify effective platforms, and amplify reach. You will learn from some of the best and brightest in the industry as we discuss best practices and explore insights from our experiences. Don’t miss this opportunity to elevate your brand and crush your ROI goals!Discussion Points:- Methodologies to maximize overall social media ROI- Tools to audit and set measurable objectives for efforts- Attribution modeling to quantify true returns by channel- Strategies to expand organic reach through content- Evaluating when paid amplification delivers value
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.
Meet Your Host, Monte Clark
With over two decades of experience in marketing, Monte Clark is a thought leader, author, and columnist for CEOWORLD magazine. He's also the co-founder of Abound Social, a full service video podcast production agency. Known for his passion for people-focused marketing, he's always on the hunt for what truly works—and what doesn’t—in the ever-changing world of marketing and sales. Constantly buzzing with fresh ideas and insights, Monte loves learning from fellow marketers and building meaningful connections. Tune in to hear his dynamic conversations with industry experts and discover actionable strategies for success.